Vanity Fair takes advantage of social media, as you can see in their Instagram page, @vanityfair. They use the popular platform to advertise not only themselves, but many of the people they cover online. Most of the subjects are people relevant in today's pop culture that they have recently posted about on their website. For example, one of their recent Instagram posts was of an up and coming Asian actress and rapper, Awkwafina, who they posted a photo shoot of on the website.